Criticism can uncover important truths. This is one reason that product managers have such a difficult job: Sometimes the only way to learn what your users truly think about your product is to launch and then listen to their unvarnished “feedback.” One valuable truth...
Product squads are a relatively new methodology for product development popularized by Spotify. Actually, popularized might be too strong a term for it. Since 2012, when Spotify restructured its development organization into functional, eight-person squads —...
Ah, a free exchange of ideas. Sounds nice, doesn’t it? Until you’ve got five stakeholders sitting in an enclosed space spitting out “Must Haves” like watermelon seeds in a county fair contest. Ideas are great, but a strategy everyone can agree on is better. How can...
Most product people are familiar with the sticky problem of feature bloat. You may also recognize the issue by its other uncomfortable names: feature fatigue, feature creep, or feature overload. It’s the thing that happens when, for instance, the machine you bought to...
Pricing is such a core part of a SaaS product's business model that you need to get it right. In this series, I'm writing about SaaS pricing lessons I've learned from launching several SaaS products including GoToMeeting, AppFolio, and ProductPlan. In the first part...
It's a brave new world for pricing software-as-a-service products. Gone are the days of simply setting a per-seat fee and launching. How can you choose the best SaaS pricing model for your product? In this SaaS pricing series, I review lessons I've learned from...
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams. In the past few years, I’ve had a hand in setting pricing for several successful SaaS products, including GoToMeeting, GoToMyPC, AppFolio, and ProductPlan. In the next...
A few well-phrased questions can yield fantastic customer insights. But knowing the right questions to ask during customer conversations and win-loss interviews takes a lot of practice and a healthy dose of curiosity. Here are ten open-ended customer interview...
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