If you're a product manager, then you know that demands for new features come from all directions. Sometimes these demands come from key customers asking for a specific feature to support a workflow unique to them. Other times they might come from your sales team...
When I joined Sonos in 2005, I was the only software product manager. The company, known for its wireless smart speakers, was founded 3 years earlier and had just recently launched its first product. At the time, Sonos had 3 offices in Santa Barbara, California,...
Keep your eyes focused on the bigger, strategic picture, wave your flag proudly, and make sure everyone is following you on your path to success with a strategy-based roadmap.
This has been quite a year for the ProductPlan blog. We’ve published more than 100 articles on a variety of product management-related topics like roadmapping, product strategy, agile development, and more! As the year comes to a close and the holidays approach—and...
Technology and design are in the midst of an exciting crossroads, where businesses are becoming aware that the products and services they provide, no matter how innovative, are competing just as much in user experience as they are in functionality. The early...
We recently teamed up with Pivotal Tracker and Notion to host a product management networking event in Los Angeles called “Product Stack”. Over drinks and snacks at General Assembly’s brand new downtown location, we discussed tools and techniques with talented product...
How do you make a customer journey map for a first-time user experience? Let’s show you how to develop the right customer journey map.
Product management can often be a difficult balancing act, in which you find yourself constantly trying to satisfy many competing agendas for your product. Your sales team wants a new set of features. Your executives want the product market-ready by a certain date....
Thousands of new products launch every month. Yet only a fraction of those gets enough traction to be considered successful. Of course, there are the exceptions — the breakout successes that we all hear about: Snapchat, Uber, and of course Pokémon Go. Even though...
Chances are you weren’t giving much thought to the global stability or security of the Internet on Friday, October 21, 2016. Even if you run an Internet-based business, it likely wasn’t a top concern. But it certainly was on that Friday! That was the day when, for a...
The traditional approach to user onboarding When software companies reference user onboarding, they are typically referring to the user’s initial experience in the application. The concept took shape around mobile apps, but as more and more business software moved to...
On our blog we often discuss the challenges of being a product manager. One recurring theme is that although you are ultimately responsible for the success or failure of your products, you often do not have organizational authority over anyone. It’s a conundrum: Your...
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