Pricing is such a core part of a SaaS product's business model that you need to get it right. In this series, I'm writing about SaaS pricing lessons I've learned from launching several SaaS products including GoToMeeting, AppFolio, and ProductPlan. In the first part...
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams. In the past few years, I’ve had a hand in setting pricing for several successful SaaS products, including GoToMeeting, GoToMyPC, AppFolio, and ProductPlan. In the next...
This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking on lean market validation. For many first-timers with great ideas, the process is exciting but also a bit intimidating. I believe that the tactics can...
It's a brave new world for pricing software-as-a-service products. Gone are the days of simply setting a per-seat fee and launching. How can you choose the best SaaS pricing model for your product? In this SaaS pricing series, I review lessons I've learned from...
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