Explore Customer Centricity | Resources Category | ProductPlan

New ProductPlan Features Will Elevate Your Product Strategy

Adam Seubert — Tue, 24 Sep 2024 17:04:38 +0000

The seasons are changing, and ProductPlan is too! Our team is actively committed to continuous innovation and improvement, and this fall is no exception. The ProductPlan Fall Release celebrates powerful new features within our Strategy Module that will elevate your product strategy. At ProductPlan, we see strategy as the core of the product life cycle. […]

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ProductPlan Platform Recap: Q2 2024 & Q3 Sneak Peek

Zach Garfinkel — Wed, 07 Aug 2024 22:56:15 +0000

Our product team has been keeping busy, and we’re excited to review recent changes and share what’s next on the horizon with you! Looking ahead, we’re planning quarterly releases packed with new features and improvements that will elevate your experience with ProductPlan. Following each quarterly release, we’ll host roundtable discussions to dive deep into the […]

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What We’ve Learned from User Feedback: Enhancing Our Platform

Adam Seubert — Wed, 26 Jun 2024 21:47:27 +0000

At ProductPlan, we’re constantly striving to improve our products and services to better meet user needs. That’s why we were so excited to release our first-ever customer survey last month. Our customer survey was a pivotal step in our journey to thoroughly understand our customers’ challenges when using our platform. By focusing on these areas, […]

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How To Build a Customer-Facing Roadmap That Communicates Your Product Vision

Kristen Schiffner — Tue, 07 Jun 2022 14:00:40 +0000

Through this exercise, we have uncovered helpful best practices and tips for creating your own customer-facing roadmap.

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6 Rules of Product Design According to Maslow’s Hierarchy of Needs

Adam Seubert — Mon, 29 Mar 2021 15:47:54 +0000

In this blog, we will discuss the applications of Maslow’s Hierarchy of needs to the world of product design and tips to use this model most effectively to create your product. But first, we must start with the theory itself. Maslow’s Hierarchy of Needs Maslow’s Hierarchy of Needs is a motivational theory in psychology created […]

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Why It Is Essential to Put Customers First with a Customer-Led Product Strategy

Adam Seubert — Wed, 17 Mar 2021 22:51:46 +0000

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. Sounds pretty obvious, right? But creating a truly customer-centric business model means balancing a lot of different factors, not just customer service. All too often, customers are losing out to more influential stakeholder groups and […]

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Gathering Feedback From Unengaged Customers, Featuring Brian Tan

Adam Seubert — Tue, 10 Nov 2020 05:10:03 +0000

Customer feedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when customers have unengaged and do not provide feedback. Customers don’t buy or use your products, so they have an opportunity to tell you what they think of them. They’re using it because it helps them […]

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5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy

Adam Seubert — Fri, 10 Jul 2020 15:00:20 +0000

I’ve worked exclusively on digital products for over 14 years, primarily in product and design-centric roles. Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s product strategy and my career. As the Director of User Experience, our team […]

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